thio
Work

Validated systems. No inflated numbers.

We're pre-revenue, so you won't find client revenue figures here — because we haven't earned any yet, and we're not going to pretend otherwise. What you will find is what we actually built: operational content systems, automation, and conversion tracking for 4+ creators.

Your system, next?
Sumukh Ramakrishna Marry — Founder & CEO
Sumukh Ramakrishna Marry — Founder & CEO

Every system here started with a free audit call. Tell us where your content or backend is breaking down and we'll map what a build like this looks like for you.

Work With Us
Abstract cover artwork for a creator content-system case study
Media Tech
Creator — 280K followers, lifestyle niche

From inconsistent posting to a repeatable hook system

A 280K-follower creator had a loyal audience but posted on no fixed cadence and had no hook system — every video started from zero. We built the content engine underneath the account.

Weekly output
LiveConversion tracking
Problem

This creator had 280K followers but posted erratically — sometimes daily, sometimes silent for two weeks — and had no repeatable hook structure, meaning every video started from a blank page. There was no way to tell which content style was actually driving engagement versus just views.

Solution

We built a niche-matched hook template library, mapped a 90-day content calendar around three core content pillars, and set up a lightweight conversion dashboard tagging which hooks and formats were driving saves and shares versus passive views.

Result

Weekly output tripled without burning out the creator, and for the first time the account had a live system showing which hooks were actually converting — not just which ones were getting impressions.

Abstract cover artwork for a SaaS founder analytics case study
Tech Analytics
Founder, early-stage SaaS startup

Seeing conversion clearly for the first time

This founder's landing page had traffic but no visibility into where visitors dropped off. We built a conversion-tracking dashboard so the team could finally see the funnel instead of guessing at it.

100%Funnel visibility
3Drop-off points found
Problem

The landing page had a steady trickle of traffic but no analytics layer beyond a generic visitor counter — the founder had no idea where in the signup flow people were actually dropping off, or which traffic source was worth doubling down on.

Solution

We instrumented the full funnel — landing page, signup form, and onboarding — with stage-by-stage conversion tracking, tagged every traffic source, and built a single dashboard showing exactly where visitors were dropping off.

Result

The founder identified three specific drop-off points that had been invisible before, including a broken mobile form field. The dashboard now informs every product and copy decision instead of guesswork.

Abstract cover artwork for a student creator niche clarity case study
Media Analytics
Student creator — 95K followers

Finding a niche worth posting consistently about

A 95K-follower student creator was posting across five unrelated topics with no clear thread. We ran a niche clarity sprint and rebuilt the content direction around one clear positioning.

1Clear content thesis
90-dayContent roadmap
Problem

This creator had real reach — 95K followers — but no consistent content thesis. Posts ranged across study tips, fitness, vlogs, and commentary with no connective thread, making it hard for the audience to know what to expect or share.

Solution

We ran a structured niche clarity sprint — mapping which content pillars actually resonated against engagement data, defining a single positioning statement, and building a 90-day content roadmap with a matched hook library for the new direction.

Result

The creator now has a single clear content thesis and a 90-day roadmap to execute against, replacing the previous guesswork-driven posting pattern with a system they can repeat every week.

Abstract cover artwork for a creator backend automation case study
Tech Analytics
Creator — multi-platform, 150K+ combined

Replacing manual DM replies with automated lead capture

This creator was manually replying to every comment and DM asking about their offer — hours lost daily. We built backend automation to capture and qualify those leads automatically.

~6 hrsSaved weekly
AutoLead capture & tagging
Problem

Every time this creator posted about their offer, dozens of comments and DMs would ask the same questions. They were manually replying to each one, losing roughly six hours a week to repetitive admin instead of creating.

Solution

We built a backend automation flow that detected intent keywords in comments and DMs, auto-replied with qualifying questions, and routed warm leads into a simple tracked spreadsheet — all without the creator touching a third-party bot platform.

Result

The creator reclaimed roughly six hours a week, and every lead is now automatically tagged and captured instead of getting lost in a comment thread.

Like what you see?

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